The Broadway Factor was born when four friends came together to share their vision and passion for theater production. Foremost, they shared a desire to bring the magic of theater to people from all walks of life, and to promote stories that celebrate our diversity.

The founding partners and producers are: Jim Kierstead, a Tony-, Emmy- and Olivier-winning theater producer with more than 20 years of experience on Broadway; William Fernandez, a Broadway and Off-Broadway producer and a former newspaper executive; George Cabrera, an executive producer, general management and business-development consultant and Deborah Ramirez, a media strategist, publicist and former bilingual newspaper editor.

The company’s mission is to showcase emerging and minority playwrights, encourage multiculturalism and innovation in the theater, translate and tour the work of American writers throughout the Latin America, and offer executive producer and general management and other consulting services.



William Fernandez

is a former newspaper managing editor with more than 30 years of experience. He led the South Florida Sun Sentinel investigative team that won the 2013 Pulitzer Prize for Public Service. He is the recipient of two Emmy nominations. On Broadway, he recently co-produced the critically acclaimed American Son.  He produced the Off-Broadway hit musical Unexpected Joy at the York theatre in New York. He also co-produced the cast album and the London run. Past credits include the multi-Tony nominated The Great Comet of 1812, Anastasia, Once On This Island and the revival of Spring Awakening. Upcoming: Be More Chill. William is on the Board of Directors of Zoetic Stage at the Adrienne Arsht Center for the Performing Arts in Miami.



George Cabrera

is an award-winning business and arts entrepreneur. He has worked extensively in theater and musical productions in the U.S. and Latin America. He is a veteran events and concerts producer who has worked with some of the biggest names in the music industry. Most recently, he was involved in the hit off-Broadway musical Unexpected Joy. Currently, George is developing new works to bring to the American stage. George has worked with Fortune 500 companies and has been involved in the preservation of historic theaters. George provides executive producer and general management consulting services, among other specialties. He is currently working on the development of AMPARO, the real Havana Club story, an immersive piece of theater opening in the Spring of 2019 in Miami.



Jim Kierstead

is an Olivier, Emmy, and two-time Tony Award-winning producer of the Broadway, touring, Toronto, and West End productions of Kinky Boots and the revival of Pippin. He is a co-producer of this season’s Broadway musicals Pretty Woman, Be More Chill and Ain't Too Proud, as well as the recently concluded drama American Son and has been a co-producer of 15 Broadway productions including Waitress, The Visit, You Can’t Take It With You, Indecent, The Great Comet (all Tony nominated), among others. Off-Broadway projects include Unexpected Joy, Yank! (Drama Desk and Lucille Lortel Nominees), Bright Colors and Bold Patterns, and Thrill Me - The Leopold & Loeb Story (Drama Desk and Outer Critics Circle Nominees). He has spearheaded London productions including Dreamgirls, Yank!, Aspects of Love, Thrill Me, and The Life. Jim is on the Board of Directors of The York Theatre Company, The Abingdon Theatre Company and The New York Theatre Barn.



Deborah Ramírez

is a publicist, media strategist, music writer and former bilingual newspaper editor. She helped promote the off-Broadway musical Unexpected Joy during its successful run at the York in the Spring of 2018. She is now involved in theater production and has several projects in the works.

Deborah has been involved in the preservation of Miami’s historic Olympia Theater and co-authored a report on its restoration. She frequently contributes stories on Latin Jazz, Salsa, Blues and other musical genres for publications including the Miami Herald and the South Florida Sun Sentinel. Her work has also appeared in the Chicago Tribune, the Los Angeles Times and the Orlando Sentinel. She has served on the South Florida Sun Sentinel Editorial Board and was the executive editor of El Sentinel, Florida’s largest Spanish-language weekly newspaper.

Deborah has a master’s degree from Columbia University School of Journalism and a bachelor’s degree from the University of Puerto Rico.